What is an IP SPAM Score?
An IP SPAM score is one of the most important factors when it comes to email deliverability and successful marketing campaigns. The best way to ensure your email messages reach your customers is to have a great reputation, which can be achieved by using a reputable ESP and adhering to email marketing best practices such as email list hygiene, warm up, and double opt-in.
Spam scores are calculated based on a formula that takes into account real-world deliverability performance. For example, MailReach uses a formula that divides the number of emails delivered to mailboxes by the total amount sent and multiplies by 10. This figure is then compared with other similar figures from ESPs and ISPs to give an accurate snapshot of the email sender’s spam risk.
Understanding IP SPAM Score and Its Impact on Deliverability
Having a good reputation is the only way to guarantee your emails land in customers’ inboxes. It’s also the only way to avoid your content being flagged as malware, which can seriously impact your deliverability and damage your brand image. Being flagged as malware will hurt the opening rate of your email and can even prevent some people from accessing your website or online services altogether.
There are a variety of ways to maintain a high spam score including maintaining a clean database, following CAN-SPAM laws, and implementing authentication protocols like SPF, DKIM, and DMARC to minimize spoofing and phishing attacks. There are also a range of tools available that will monitor your IP address and report on its status.…