Conversion Optimization for Better ROI tools enjoy an impressive average ROI of 223%—a powerful and profitable strategy. CRO involves analyzing website or landing page performance, performing A/B testing, and making targeted improvements to maximize the value of existing traffic.
In the ecommerce space, this may mean increasing the number of visitors who fill out forms, request demos, or make purchases. However, it’s important to consider the overall goals of the site and its users. For example, if a user has already made up their mind about what they want to purchase, the focus should be on making that process as easy as possible and offering multiple ways to buy.
Conversion Optimization for Better ROI: Increase Profits with Smarter CRO
The best way to understand your users is through tracking key engagement metrics and conversion data. This will help you identify areas for improvement and optimize the user experience. Some of the most important metrics to track include bounce rate, session duration, pages per session, and click-through rate.
Once you have an idea of what changes to implement, you can use a tool like Hotjar to analyze visitor behavior and see how different elements are impacting the conversion funnel. You can also use a platform like VWO to run A/B and multivariate tests and implement data-backed changes to enhance conversions.
Some barriers to converting website visitors are more significant than others. For example, if a visitor cannot easily sign up for an account by using their social media logins, they may abandon the site. This can significantly impact your conversion rates. Another barrier is the lack of supported payment methods. A report from Baymard found that 13% of online shoppers don’t complete their purchases due to this issue.