YouTube Discovery Ads Guide

YouTube Discovery Ads Guide are a cost-effective way to reach new audiences on Google platforms, including the YouTube home feed and Watch Next, the search results page, the YouTube Discover feed, Gmail Promotions and Social tabs. These ads can be run as either video or display ads and are created within a single campaign in your Google Ads account.

Discovery ads can reach up to 3 billion monthly users across Google. They’re often used to promote videos and increase brand awareness, but they can also be a great tool for generating leads and encouraging conversions. This is because they can be targeted to specific demographics and interests and are often shown in context where people are likely to be open to new experiences.

Your Comprehensive Guide to YouTube Discovery Ads

Unlike in-stream video ads, which interrupt video viewing, in-feed Discovery ads appear as a thumbnail with a “Ad” label next to recommended videos on the home feed and in YouTube’s search results page. They’re a good option for ecommerce companies who want to promote their products while reaching a mobile-first audience.

To ensure you get the best possible results, it’s important to set clear, quantifiable campaign objectives before launching a Discovery ad. This will help you stay focused on your goals and ensure that all of the elements of your campaign — from your creative to your targeting choices — are working together to achieve them. Then you can use the tools and metrics provided by Google Ads to see what’s working, what isn’t and adjust your campaign accordingly.